“Why aren’t they buying from me?” If you’re new at marketing you have probably asked this question to yourself a few times. Then this will be followed by thoughts like “Is my product not good enough? Have I put myself in a position I can’t handle? Is there something I’m not doing correctly?” And believe me, the list of questions go on and on.
This can get really frustrating, and it will make you overthink, and overlook. Wait what? Overlook what? Overlook the other factors why they’re not buying what you sell.
So, let’s not waste all your efforts and the amount of money and time you’ve invested in your business. Let’s not let it reach to a point of tears. Because trust me, when you read this, you will not rest till you get those sales up!
Let us talk about Why Customers’ Don’t Buy from You?
They are not aware of your product.
Consumers cannot purchase products they are not aware of. If you are marketing, but consumers still don’t know about your product it may be time to evaluate why it’s not working. Are you targeting the right market with your message? Is your message reaching those that would have an interest in your product? It’s important to remember that the solution is not always more marketing, because the problem may lie with where you are marketing at, and what marketing vehicles you are using.
They don’t understand the benefits of your product.
Consumers don’t buy products solely based on price. Now, this does not mean that they don’t factor in price, they do. Consumers buy based on the benefits your product brings them. If you asked your customers what the benefits of your product are, would they know? This is important. Your marketing must be centered on the benefits of your product in order for consumers to take an interest in purchasing your product. Create a list of the top three benefits of your product and use those in your marketing message.
They don’t feel your product has perceived value.
Consumers will not buy products that they perceive as having no value. Why should customers value your product? You can use the benefits of your product to create a perceived value and it is that perceived value that helps in the sales of your product. If a customer cannot see the value they will simply pass your product by. You must create that perceived value in your marketing message.
They don’t see how your product meets their needs.
We’ve talked about benefits and perceived value, now let’s talk about needs. Do consumers know how your product meets their needs? Does it make their life easier, save them time, make them feel better? What need does your product satisfy? You have to tell consumers that, don’t make them guess or come up with the answer on their own tell them and help educate them on why they need your product.
Your product is not accessible to them.
Consumers cannot buy what is not available to them. If they hear about your product but it is not accessible, forget it. Consumers want to ease in obtaining and using your product. How can you make your product more accessible to them? Is it putting it in different locations? Distributing your product different? Perhaps it’s offering your product online. Evaluate the accessibility of your product and see if you need to make changes.
Here’s a video by YouTuber Victor Antonio on How to Close a Sale. In here he’s given the reasons why customers don’t buy by using an acronym M.T.N.U.T. Watch the video to know what the acronym means!
If you found this helpful, let us know in the comments!